Blog

Oct 10
The AAO Pays Google More in a Month Than It Pays Its Federal Lobbyists All Year

The AAO spends about $4.25 million a year renting consumer attention and roughly $1.2 million changing policy. Eight state laws say the ratio is backwards.

Sep 28
Privately Owned Orthodontists in Frisco: The 2026 List by Zip

Eleven of the nineteen Frisco orthodontic practices in our directory are privately owned. The full list by zip code, with addresses, and a disclosure about the two that are mine.

Sep 28
Privately Owned Orthodontists in Plano: The 2026 List by Zip

Six of the twenty Plano orthodontic practices in our directory are privately owned, the lowest share of any city we cover. Here they are, grouped by zip code.

Sep 28
Privately Owned Orthodontists in Dallas: The 2026 List by Zip

Eight of the eleven Dallas orthodontic practices in our directory are privately owned, the highest share of any city we cover. Here they are, grouped by zip code.

Sep 28
MARPE: What Adult Palatal Expansion Actually Does

MARPE opens the suture in about 92.5% of adult cases. But the average skeletal gain is 2.33 mm against 6.55 mm of dental width, so most of what you gain is teeth, not bone.

Sep 21
Aligners vs. Braces: What Actually Decides It

Case complexity is not what decides between aligners and braces. Two things do: whether your provider can genuinely run that case in aligners, and whether you wear them full time.

Sep 21
Pay to Play: What It Costs to Be Seen at the AAO

A 10x10 booth is $3,800, and who stands at the front of the hall is decided by how much a company spent with the AAO last year. Two prices are not published anywhere.

Sep 03
Orthodontist vs. Dentist: What’s Actually Different, and When You Need Which

Every orthodontist is a dentist. Not every dentist is an orthodontist. What the extra residency actually covers, and why more dentists now keep orthodontic cases in house.

Sep 03
Investor. Endorser. Award-Giver. When the AAO Does All Three.

The AAO owns equity in eight companies, endorses products, and gives an annual innovation award. Four of five award winners won before the investment. One did not.

Aug 23
Follow the Money: Who Funds the AAO Now?

Member dues used to dwarf the AAO's commercial revenue. That gap has narrowed considerably. At the same time, more orthodontists are working for corporate organizations.